Retail Promotion
Tracking & Analysis

Gain insight into CPG brand's promotion strategies against their competitors.

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About eDaun

Since 2016, we have been serving millions of users helping them to save their groceries spending. We were pioneering to extract every product promoted in every retail catalogs so that our users can find the best price for the specific products across all retailers easily in our website, hemat.id. Since then we have been working hand in hand with brands of CPG (Consumer Packaged Goods) manufacturers to empower their business analysts to gain deeper insight into their promo metrics against their competitors in Indonesia's modern market landscape.

Our eDaun Analytics app has been proven to be a business intelligence tool that helps our clients gain insight into their market gain or loss over a specific period that is affected by price competition and discounts from their product promotions against competitors promotion strategies.

More than thousands data we have been collecting, tracking, and analyzing!

These are the total data we have until now*.
*March 2021


See our product categories ▾

19
RETAILERS

Includes convenience stores, supermarkets, hypermarkets, health & beauty stores, furniture & electronic stores.

114,095
PROMOTIONS EVERY YEAR

Average number of promotions per year from 2018 to 2020.

59,410
SKU

The total of all SKUs we have in the promotion database.

5,283
BRANDS

The total of all brands that have been promoted in retailer catalogs.

Insights and Updates

Explore promotion on a SKU level of detail

We have been helping business analysts for 3 years through promotional data from retailer catalogs in the FMCG (Fast-moving consumer goods) and CPG (Consumer Packaged Goods) segments which we extract one promotion into 10 properties and 25 derived properties.

1

We track each promotion in every catalog page

We collect every catalog editions such as weekday, weekend, weekly, biweekly,and monthly catalog edition from popular retailers, include in-store catalog, mailer catalog, newspaper, and social media. Then we clip the catalog on one by one promotion.

Katalog
SKU level of detail
  • Retailer
    • Channel
    • Channel Type
      • Minimarket
      • Supermarket
      • Hypermarket
      • Health & Beauty
      • Electronic
      • Furniture
  • Region
    • Nasional
    • Regional
  • Catalog
    • Title
    • Type
      • Weekday
      • Weekend
      • Weekly
      • Biweekly
      • Monthly
  • Valid Date
    • Start date
    • End date
  • SKU
    • Brand
    • Label
    • Variant
    • Qty & packaging
    • Size & unit
  • Category Product
    • Tags
    • Sub-Departement
    • Departement
  • Discount
  • Normal Price
    • Officially listed
    • Normalization
  • Promo Price
  • Terms & Conditions
2

We extract one promotion into properties

To make a single promotion capable of being partitioned for analysis purposes, we extract it into 10 properties and 25 derived properties consisting of interconnected parts.

3

Comprehensive data to provide a better insight

We cater promotional data into table of properties and add more fields to help you gain a better insight, such as Normal Price/pcs, Promo Price/pcs, etc.

SKU
Brand Label Varian Qty & packaging Size & unit
ULTRA MILK Susu UHT Coklat 1 box 1000 ml
ULTRA MILK Susu UHT Full Cream 1 box 1000 ml
Category Product
Tags Sub-Departement Departement
Susu Cair Kemasan & Botol Susu Makanan Minuman
Discount Normal Price Promo Price Normal Price/pc Promo Price/pc Terms & conditions
18% Rp18.900 Rp15.500 Rp1.890/100ml Rp1.550/100ml Minimal pembelian kelipatan 2 pcs untuk varian yang sama. Bayar dengan GOPAY Rp14.750. Syarat & ketentuan Berlaku.
Channel Channel Type Region Catalog Title Catalog Type Valid Start Date Valid End Date
Alfamart Minimarket Nasional Promo Gantung Weekend 26 Maret 2021 01 April 2021

Promo Data Extraction based on SKUs

In conclusion, we collect all available catalogs, we crop the promo images, and we input & extract one promo into each SKU with various data attributes.

eDaun extract promotion data based on SKU

Our Process Performance Measurement

Within 5 years, we develop our business process to meet our PPM standards:

Timeliness

Data input on schedule and on-time.

Completeness

Ensure that every single data is collected.

Data validity & integrity

Three stages of error checking & validation on every attribute data extracted.

Product & SKU standardization

Consistency data on product & SKU.

Get insight, instantly

Our example data visualization
Our example data visualization

eDaun Analytics provides advanced pivot table and time based report. You can pick the fields and properties and decide how they should be displayed.

Customize data field in pivot table eDaun Analytics

Customizable Pivot Data

Choose a function and field by which you want the data to be summarized.

Customize data field in pivot table eDaun Analytics

Filtering Properties

Describe or categorize the data. We can add more properties by request, such as Pack Group, Size Group, Price Tier, etc.

Customize data field in pivot table eDaun Analytics

Set the date range & gain the insight

Set up with our data visualization options

Average discount for
each product of Brand X during 2020

Line chart of average discount for each product of Brand X during 2020

Average discount for each product of Brand X during 2020 in Alfamart vs Indomaret channel

Line chart of average discount for each product of Brand X during 2020 in Alfamart vs Indomaret channel

Number of promotions for Brand X & Brand Y during 2020 in each channel

Line chart of Number of promotions for Brand X & Brand Y during 2020 in each channel

Comparison of the number of promotions for each brand on category Z published in Alfamart and Indomaret during 2020

Pie chart of Comparison of the number of promotions for each brand on category Z published in Alfamart and Indomaret during 2020

Data checks, sanitation, and transformation stages

To ensure our data is free from error, it is processed through 3 stages.

1

EDPs checks

After all promotions have been inputted, our EDP rechecks the input results immediately and signs each input digitally.

2

Supervisor responsible for validation & sanitation

Supervisors double-check the promotional input results to ensure the input is error free.

3

Analytics data validation & transformation

Promotional data is rechecked and matched empirically with historical data to transform promotions without normal prices or with price ranges.

Our product categories

We power brands across 460 product categories.

Food & Beverages

  • Cooking ingredients

    • Cooking oil
    • Rice & flour
    • Sauce
    • Soy sauce
    • Seasoning
    • Jelly & pudding
    • Butter & margarine
    • Coconut milk
  • Snacks

    • Biscuit & wafer
    • Chips
    • Peanuts
    • Traditional snack
    • Crackers
    • Seaweed
  • Beverages

    • Juice
    • Mineral water
    • Healthy drink
    • Syrup
    • Soda
    • Energy drink
  • Milk

    • UHT milk
    • Milk powder
    • Condensed milk
    • Milk for pregnant and lactating mothers
  • Breakfast

    • Sausages
    • Cereals
    • Sugar
    • Honey
    • Jam
  • Coffee & tea

    • Coffee
    • Tea
    • Traditional drink
  • Instant foods

    • Noodles
    • Pasta
    • Porridge & soup
    • Floss
  • Canned food

    • Canned fish
    • Cornet

Health & Beauty

  • Body treatments

    • Body wash
    • Lotion
    • Cologne & perfume
    • Deodorant
    • Hand wash
    • Soap
    • Scrub
    • Talc powder
    • Hair remover
  • Vitamins & medicines

    • Vitamin & suplement
    • Herb oil
    • Antiseptic
    • Painkillers
    • Wipes
    • Cough, cold, & flu medicine
    • Herb medicine
    • Balm
    • Plaster
    • Stomach care
  • Skincares

    • Face cleanser
    • Face mask
    • Moisturizer
    • Beauty accessories
  • Hair Treatments

    • Shampoo
    • Conditioner
    • Hair color
    • Hair styling
  • Dental & Oral Care

    • Toothpaste
    • Toothbrush
    • Mouthwash
  • Feminine & Adult Care

    • Feminine care
    • Adult diapers taped
    • Adult diapers pants
    • Pantyliners
    • Adult pads
  • Men Care

    • Men's face cleanser
    • Men's deodorant
    • Razors
    • Men's cologne
    • Men's shampoo
    • Men's body wash
    • Men's face moisturizer

Fresh Foods

  • Meats

    • Fish
    • Cow
    • Chicken
  • Frozen Food

    • Nugget
    • Ice cream
    • Frozen vegetables
    • Frozen meats
    • Meatballs
  • Fruits

  • Dairy Products

    • Cheese
    • Yoghurt
    • Butter
  • Vegetables

Household equipment

  • Cleaning Care

    • Cleaning tool
    • Insecticide
    • Dish soap
    • Air freshener
    • Floor cleaner
    • Toilet cleaner
    • Kitchen cleaner
    • Shoes cleaner
  • Laundry

    • Powder detergent
    • Clothes freshener
    • Liquid detergent
    • Softener
    • Laundry equipment
    • Matic detergent
    • Cream detergent
  • Stationery

    • Office supplies
    • Paper
    • Stamp Envelope
    • Shopping bag
  • Kitchen tools

    • Matches

Baby care

  • Milk

    • Toddler milk
    • Baby biscuit
    • Formula milk
    • Advanced milk
  • Baby Diapers

    • Baby diapers pants
    • Baby diapers taped
    • Baby wipes
    • Cotton bud
  • Baby Bath

    • Baby body wash
    • Baby oil
    • Baby shampoo
    • Baby powder & cologne
    • Baby toothpaste & toothbrush
  • Baby Bottle

    • Baby liquid cleanser
    • Baby bottle & dot

Cosmetics

  • For lips

    • Lipstick
    • Lip balm
    • Lip gloss
    • Lip liner
    • Lip plumper
    • Lip care
  • For face

    • Powder
    • Foundation
    • BB & CC cream
    • Blush on
    • Concealer
    • Primer
    • Shimmer & highlight
    • Shine control
    • Bronzer
    • Tinted moisturizer
  • For eyes

    • Mascara
    • Eyeliner
    • Eyebrow
    • Eye shadow
    • Eyelashes
    • Eye primer
    • Eyelid cream
  • Makeup remover

  • Nails treatments

    • Nail polish
    • Manicure set
    • Nail art
    • Nail polish remover
    • Nail polish set
  • Accessories

    • Facial tissue
    • Face cotton
    • Powder puff
    • Makeup brush
    • Cotton bud
    • Eyelash curler
    • Makeup tweezer
    • Makeup pouch
    • Mirror
    • Makeup sharpner

Electronic

  • Kitchen

    • Refrigerator
    • Rice cooker & steamer
    • Stove
    • Water dispenser
    • Blender
    • Mixer & blender
    • Microwave
    • Electric kettle & thermo pot
    • Electric cooking utensil
    • Special cooking utensil
    • Oven
    • Dishwasher
    • Coffee machine
    • Juicers
    • Cooler
  • Cooling & Heating

    • Air conditioner
    • Fan
    • Air purifier, dehumidifier & humidifier
    • Air cooler
    • Water heater
  • Clothing Care

    • Washing machine
    • Iron & steamer
    • Sewing machine
  • Home Cleaning

    • Lamp
    • Vacuum cleaner
    • Insecticide
    • Floor cleaning tools

and 274 more categories of

  • Household Appliances

  • Handphone & Tablet

  • Computer & Laptop

  • TV, Audio & Game

  • Camera

  • Furniture

  • Toys

  • Fashion

  • Otomotive

  • Sports & Outdoor

  • Bags & Suitcase

  • Books

  • Souvenir

  • Medical Supplies

  • Voucher

  • Watches & Jewelery

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